Crush is not a product of Pepsi. Actually, it has been spread out by PepsiAmericas Inc. in the US since 2009 to double the distribution of the product. Crush Orange was invented by the Orange Crush Company as the competitor of Fanta and Sunkist Orange.
Origin of the Crush Product
Back in 1911, Neil C. Ward invented the recipe for the Crush orange and partnered with Clayton J. Howel the founder of the Orange Crush Company. Initially, it was only in orange flavor with the pulps added later in the drink to give the brand more credibility which aligns with the idea that juice and the pulps are extracted by the oranges directly by crushing or squeezing. In the early days, the products were called by the name of their inventors so the Crush known by the name Ward’s Orange Crush
Chronologically Owners of the Crush Brand
The Orange Crush Company was founded in 1911. Later in 1980, the brand was owned by P&G (Procter & Gamble) which was only used to make the concentrate for the drink which is later mixed by the bottlers with syrup to produce a drink. In 1989 Cadbury Schweppes Americas Beverages overtook the rights of the Crush brand. Later in 2008, they rebranded themselves as Keurig De Pepper in the US market. Currently, in 2022 the Crush brand is a registered trademark of Dr. Pepper Snapple Group.
Problems faced by Crush?
By the records, the company faced real challenges with its flavorful drinks. Some of the problems are listed below:
What should be the master design of the bottlesRight marketing plan for the increase in sales and market shareTo crack the actual consumer perception and the commercial value of the productsTo increase the marketing spend and build a relationship with the other manufacturersTo maintain the positive unit economics
Crush Partners with Pepsi
In August 2008 Dr Pepper Snapple Group first approaches Pepsi Bottling Group for the distribution of its products and they agreed. In September 2008 the agreement is signed between the two organizations to increase the Crush sales and market penetration as the Pepsi has larger sales areas as it is the 2nd best soft drinks company in America. Pepsi the other hand found the rights of one of the best fruity drinks for their customers and consumers, and the company agreed to distribute the Crush products by 80% of their systems working in the USA market.
Both parties agreed to start the distributions in early 2009 and that is how Crush products are existing in the Pepsi products list as well.
What is the purpose of the Agreement between DPS and Pepsi?
The 2009 agreement between Dr Pepper Snapple and Pepsi aimed to double the awareness about Crush flavored beverages in the USA as they have already made it popular in their Canadian regions.
In Which Countries the Crush Beverages Are Famous?
The countries like America, Canada, Argentina, Mexico, Lebanon, Chile, Columbia, Peru, Russia, and Colombia are on the list of highest consumers of Crush Products.
Calorie Count of Each Crush Flavor
The following table tells the calorie count of each flavor for the same serving size.
Interesting Facts About Crush Products
Crush drinks have no caffeine Crush is providing a sugar-free drink in orange flavorCrush products do have the carbonated water so they are not juices in actualPineapple drink has the highest caloriesCrush products are also available in fruit mix (powder form).
The drinks by Crush are owned by Dr Pepper/7up Inc. and are bottled and spread commercially by Pepsi for the high market share and sales growth also the addition to the flavored beverages list of Pepsi. It comes in 7 different flavors. Currently, it is acquiring 80% of the regions of the USA and is spreading daily creating magic through its delicious taste.
In 1911 Neil C. Ward invented the recipe for Orange Crush.
The founder of the company Clayton J. Howel suggested the name Crush which refers to the process of crushing the orange while extracting its fresh juice. Which Company is the Current Manufacturer of Crush Products?
The Dr Pepper Snappel group is the current manufacturer however, the rights of bottling are also with PepsiCo after the 2009 agreement.
No, the Crush is a carbonated flavored fruity drink.
